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Yuri Lotman, inspired by de Saussure and Hjelmslev, and following the structural ‎methodology has put forward some innovative ideas so as to analyze the structure of the ‎artistic text. Defining art as the system of systems, Lotman points that any artistic text is a ‎secondary modelling system which is based on the primary model of language. However, ‎artistic texts, compared to natural language, convey more complex information in a smaller ‎amount of space, and consequently have a more complex structure. Hence, this article tries to ‎follow Lotman's theoretical source of thought, and at the same time to analyze his ‎argumentation in this regard. In this way it is revealed that in any artistic text, all forms gave ‎the potentiality of being semanticized, i.e. coming up to a higher level of significance. ‎Accordingly, in artistic texts more than one system is active at a time; as a result the tension ‎and confrontation between these systems leads to the reinforcement and intensification of the ‎text's significance. In the end, the author introduces a new, though little, point in the field of ‎poetic semiotics by the name of semantic ordering or the plشy of signifieds. ‎

Keywords: Yuri Lotman, the structure of the artistic text, secondary modelling system, art as the system ‎of systems, semantic ordering

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