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The issue of polysemy has been considered within cognitive approach by Iranian linguists in recent years. That’s because the authors  have  analyzed the  simple form of the verb  /čijən/ (i.e., going) in  kalhori /kermanshaian Kurdish based on principled–polysemy approach proposed by Evans & Green  in 2006. In this qualitative study, the data were collected through Kurdish speakers’ daily conversation and analyzed based on the mentioned approach in a descriptive-analytic way. Also, the authors used Kurdish speakers and their own linguistic intuition to approve the authenticity of the data. The results showed that the prototypical meaning of this verb was “GO” that has forty-five distinct meanings, such as “travel”, “drive”, “migrate”, “flow”, “set”, “finish”, “charge”, “send'', etc. in its own semantic clusters including six distinct semantic clusters. Finally, these forty-five distinct meanings along with their six semantic clusters were illustrated in a semantic network. Also, the findings showed that a favorable explanation of the polysemy of this verb in Kalhori Kurdish can be obtained based on the mentioned approach. The polysemy representation of this verb in Kalhori Kurdish can be useful for a better understanding of the polysemy of other verbs in Kurdish.
 

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This research aimed to explain and validate the green curriculum’s (GC) characteristics based on the critical competencies of education for the 21st century. Hence, a mixed research method was used. In the qualitative section, being used for identifying characteristics of GC, experts who have scientific experience(s) related to sustainability in Iran's higher education system were selected using snowball sampling, data were collected and analyzed through semi-structured interviews and content analysis, respectively. The validity of the identified GC characteristics was examined quantitatively based on the Lawshe method. In this section, based on the Lawshe method, 40 faculty members and doctoral students in educational sciences were selected using simple random sampling to evaluate the characteristics’ appropriateness by a three-level scale. Based on the results, 50 characteristics were extracted from the interviews and the documents. However, two of them were not acceptable based on the Lawshe method. Moreover, results revealed that each of the five competencies defined for education in the 21st century (including learning to know, learning to be, learning to do, learning to live together, and learning to transform oneself and society) is aligned with several characteristics of the green curriculum. Finally, some of our suggestions to operationalize the mentioned competencies in the format of GC can be offered as follow; considering environmental management in academic curricula in various fields, defining practical projects for students to apply whatever they have learned, encouraging students to communicate with environmental organizations, and also global research communities to widen their horizons toward environmental issues.
 

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In order to determine effects of chicken and cattle manures in culture of Chlorococcum, an experiment was designed in six treatments including; 0.1, 0.4, 0.8 g/l of chicken manure and 0.1, 0.4, 0.8 g/l of cattle manure as completely randomize design with three replicates for 28 days. Results showed that the mean maximum density (87.1 × 10⁵ cell/ml), specific growth rate (0.054 day^-1), algal dry biomass (0.644 g/l), and chlorophyll a (9.42 mg/l) were obtained with 0.8 mg/l chicken manure. In order to compare performance of these manures with other culture media, second experiment with five treatments including; BBM (control) (Bold’s Basal Medium), BBM + soil extract, 0.8 g/l chicken manure, 0.8 g/l cattle manure and mixture of all treatment (BBM, BBM + soil extract, chicken manure and cattle manure) was designed as completely randomize design with three replicates for 15 days. Comparative results showed that BBM + soil extract had highest algal density (11.6 x 10⁶ cells/ml), highest algal dry biomass (0.81 mg/ml), maximum SGR (0.13 /day), highest chlorophyll a (10.15 mg/l) and minimum doubling time (4.97 days). In conclusion, performance of BBM + soil extract was better in terms of biomass and growth parameters of Chlorococcum.

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Background:Accumulative research is in progress to clarify clinical aspects of GBV-C. The possibility of interaction between HCV and GBV-C as well as its consequence on development of liver diseases is the most important clinical aspect which encourages researchers to develop a rapid and cost effective technique for simultaneous detection of both viruses. Methods: In this study, a SYBR Green real time multiplex RT-PCR technique as a new economical and sensitive method was designed and validated for simultaneous detection of HCV/GBV-C in HCV positive plasma samples. SYBR green real time RT-PCR technique optimization was performed separately for each virus. Multiplex PCR was established next. Standard sera with known concentrations of HCV RNA and dual HCV/GBV-C positive control samples along with negative control samples were used to validate the assay. Results and Conclusions:  Fifty six non cirrhotic HCV positive plasma samples [29 of genotype 3a and 27 of genotype 1a] were collected from patients before receiving treatment. 20.6% of genotype 3a and 18.7% of genotype 1a showed HCV/GBV-C co-infection. As a result, 19.6% of 56 samples had HCV/GBV-C co-infection that was compatible with other results from all over the world. SYBR Green real time multiplex RT-PCR technique can be used to detect HCV/GBV-C co-infection in plasma samples. Furthermore, with application of this method more time and cost could be saved in clinical-research settings.

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Previously, neighborhood units were considered as the first identity unit of cities and the most important base of citizen’s social relationships, however recently they have been lost in the shadow of new urban developments. Nowadays, the quantity of citizen’s relationships has been increased but it happened at the cost of quality reduction in social relationships alongside replacement with virtual relationships. It seems that the identity and cultural structure of urban society are being threatened by new urbanism development and loss of their original functions in Iran. This is the result of shrinkage in the function of neighborhood centers and interior public spaces in the neighborhood units. On the other hand, green spaces and valuable natural countryside of cities are destroyed because of population increasing, industrial development and undefined urban expansion. Not only reduction in appropriate urban green spaces has suppressed their effects on urban pollutions but also limited the recreational and social open spaces in the cities. Design and construction of neighborhood parks as a part of urban green spaces, are among the most important issues in the design and planning of contemporary urbanism. In the developing countries such as Iran, establishment of new neighborhood parks is part of the Improvement of minimum necessary urban green spaces, but the effect of such green spaces on the type and quality of citizens’ relationships has not been deeply noticed. Noticing the” neighborhood unit” as an informant unit of city is basically one of the fundamental strategies for solving this problem. Revitalization of old neighborhood unit centers in the form of new neighborhood parks and using the potential of neighborhood green spaces could develop social relationship in the neighborhood units. This research aims to answer two questions: 1) What is the function of neighborhood parks in the social relationship quality of neighborhood communities; and 2) How the neighborhood parks can be used for development of neighborhood social relationships. Two successful samples from the developed countries and one successful sample from Iran were selected for analytical –descriptive analysis of the subject. Besides analyzing the operation quality of these parks in urban spaces, different impacts of such green spaces on neighborhood social relationships were studied. The results showed that, for increasing of neighborhood social relationships, the appropriate conditions for increasing the presence time of people in the parks must be provided at first. Some of these conditions such as easy accessibility, attractiveness, etc have impact on peoples’ attraction to the parks, and some others such as physiological comfort, sense of security, natural scenes, etc have impact on people’s presence time in the park. Suitable tactics for increasing interaction between people were stabilized; such as park furniture arrangement types, multiple and social activities and, good aggregation points. Based on the results of this study, appropriate strategies for the design of  neighborhood parks were developed.

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Life table parameters of Aphis pomi DeGeer (Hemiptera: Aphididae) were determined on two host plants: apple (Malus pumila L.) and flowering quince (Chaenomeles japonica Lindl.). This study was carried out under laboratory conditions (25 ± 1 ºC and RH of 70 ± 5 % and a photoperiod of 16: 8 h (L: D). The survivorship from first instar nymphs to adult was very close in M. pumila and C. japonica. The longevity of A. pomi was 8.1 ± 0.458 and 9.65 ± 0.412 days and the fecundity of female was 37.25 ± 2.198 and 32.9 ± 1.802 nymphs on M. pumila and C. japonica, respectively. Peaks of reproductive value occurred at ages of 8 and 9 days when reared on M. pumila and C. japonica, respectively. The intrinsic rate of increase (r) on M. pumila was higher than that on C. japonica, as it was 0.396 ± 0.015 on M. pumila and 0.329 ± 0.006 day^-1 on C. japonica. The mean generation time (T) was 9.13 ± 0.35 and 10.62 ± 0.18 days, on M. pumila and C. japonica, respectively. The results showed that the two closely related host plants had significant influence on life table parameters of A. pomi and the aphid showed a better performance on M. pumila than on C. japonica. These results indicated that M. pumila is more suitable for A. pomi, resulting in a higher reproductive performance.  

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Mercury levels in hepatopancreas, muscle and exoskeleton tissues of male and female green tiger prawn, P.semisulcatus, from the Persian Gulf were compared. Significantly higher levels (p<0.05) of mercury in female prawn and hepatopancreas tissue were encountered (p<0.05). Significantly higher concentration (p<0.05) of the mercury was also observed in summer than in winter season. This variation could result in internal biological cycle of the organism or variation in bioavailability of mercury in environment.

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Tehran is the capital and the largest city in north of Iran with 614 square kilometers area, it is located in the south slopes of Alborz and 112 km south of the Caspian Sea, and originally (more than 400 years ago) it was relatively large village. The famous village of that time called Kan village, which was located northwest of current Tehran. The antiquity Of Kan village goes back at least 1200 to 1400 years ago and one of the oldest rivers of Rey county that originate from Imam Zadeh Davoud mountains to the lake of Qom, It goes along the rural texture of Kan and irrigates Kan gardens and it is the witnesses of this claim. In the recent few decades, the growth wave and rapid growth of urbanization has also spread to this area and Kan is now locating in the Tehran. The construction orientation of the programs is directed to destruct the village and gardens and green zones and open area. Following this problem, the present study seeks to change the approach from quantitative growth to qualitative growth. And the main question is, as regards importance of the subject, how to preserve existing natural green resources through green neighborhood revival, can we introduce Kan neighborhood of Tehran city, as urban village? And through this, instead of generating income from the destruction of gardens and construction, protect the last collection of aggregate gardens in Tehran metropolis.

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Abstract Nowadays, due to intense competition, organizations are operating their activities in a dynamic and high uncertainty environment. From a competitive perspective, having continued profit depends on attracting new customers and retaining existing ones. Currently, all the attention has been focused on the relationship with customer and customer is considered as an essential component of the organization. The purpose of this study is to investigate 10 effective factors of Lindgreen Model on Implementation of customer relationship in agencies which belong to Mostazafan Foundation and to rank those effective factors. Lindgreen Model is one of the most comprehentive models for investigating the implementation of CRM. Those effective factors include Information Technology, People, Knowledge Management, Customer Strategy, Culture, Customer Relation Management Processe, Customer Interaction Strategy, Organization, Brand Strategy and Value-Add Strategy. The required data are gathered by distributing questionnaire among 385 customers of Aito and Perspolis agencies, using simple random sampling. The data are analyzed by Kolmogorov-Smirnov Test (k-s Test), Binomial Test and Friedman Test and also TOPSIS and Shanon’s Entropy Model. The results show that the ten factors of Lindgreen model in the implementation of customer relationship management agencies of Mostazafan Foundation are effective but their ranks are different.   Keywords: Customer Relationship Management, Lindgreen Model, Tourism Indusrty

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The present research aims to model the structural equations of green marketing and the desire to buy customers through the mediation of social responsibility. The research method is a descriptive correlation, which has been done in field experiments. For this purpose, 384 customers of Tehran's sporting goods stores were randomly selected using the Monroe method as a statistical sample. Data were gathered by green marketing awareness and willingness to purchase Habibi Saravi (2016) (α=0.92), social responsibility of Park & et al. (2017) (α=0.73) with a Likert scale of 5 Became for data normalization, the Kolmogorov-Smirnov test was used to test the research hypotheses. Structural equation modelling, including confirmatory factor analysis and path analysis using AMOS software and statistical software SPSS22, were used at the significance level of P≤0.05. Inferential results showed a relationship between the marketing of green and the desire to buy sports products from customers with the mediating role of social responsibility of vendors. Also, the communication model between the three meters has adequate fitness.

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A group of the natural antioxidants is the polyphenols in green tea leave extracts (GTE). In this research, the extraction of antioxidants from the leaves was done with aqueous solution and then the extract was purified and finally dried and made into powder. Then the antioxidant effects of produced powder and α -tocopherol at 200 and 500 ppm , butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT) at 100 and 200 ppm , and the combination synergistic effect of mixtures: 200 ppm GTE+500 ppm α -tocopherol , 500 ppm GTE+200 ppm BHA and 500 ppm GTE+200 ppm BHT in two types of sunflower oil (with and without citric acid as a chelator) at 50oC and time intervals of 0, 5, 8, 12 days were examined and compared for peroxide value (PV) and thiobarbituric acid (TBA) test. Results showed that the individually antioxidant effect of GTE at both concentrations was better than that of other antioxidants. Combination of GTE+BHT demonstrated antagonistic effect but no remarkable synergism or antagonisim was observed in other combinations.

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In a completely randomized design, the effects of heavy metals of Cd, Cu, Pb and Ni at concentrations of 0, 5, 50 and 100 mg/l on chlorophyll a and biomass in green algae Scenedesmus quadricauda were investigated for 14 days under laboratory conditions of 23 °C, 12 h light: 12 hours light and light intensity of 60 mol photons/m²/s. The lowest density, chlorophyll a and dry biomass obtained at 100 mg/l in all of the heavy metals. The mean (±SE) highest increasing rates of chlorophyll a were 24.2±1.1, 23.1±0.8, 36.7±1.4 and 35.5±1.2% for Cd, Cu, Pb and Ni, respectively. Correspondingly, the reduction rates based on dry biomass were 51.5±3.1, 35.2±1.1, 47.9±1.6 and 56.6±2.8% for Cd, Cu, Ni and Pb, respectively. The results showed that heavy metals made significant reduction on chlorophyll a and dry biomass in S. quadricauda.

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Rahbari.M.                                                                       
 
Honore de Balzac, the French realistic author, offers us a work that might be the one of the greatest real-fantastic works in 19^th century. In the story of Leather Shagreen, the reader is introduced two Balzac’s mental aspects of Balzac namely critical point understanding and imaginative Balzac which explain Balzac’s interests in supernatural forces, talisman and superstition. The story Leather Shagreen points to a pieces of miraculous leather which surely is similar to Solomon’s seal. In this comparative study, we showed the two stories’ similarities, which indicates that stories might have a common source. Then the characters and elements of the story are studied.
 
 

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The prey suitability for generalist predators is an important feature for efficient mass rearing and IPM. The green lacewing, Chrysoperla carnea (Stephens) is a polyphagous predator attacking several pests on various crops. This experiment was conducted under laboratory conditions at 25 ± 2 °C, 60 ± 5% R. H. and a photoperiod of 16L: 8D h. The effects of different prey species were investigated on the pre-imaginal development, survival, adult longevity and fecundity of the green lacewing. The results indicated that duration of each pre-imaginal stage development and total development time in C. carnea were significantly affected by species of prey tested. The total developmental period was 19.63 ± 0.125, 20.63 ± 0.180, 22.06 ± 0.183, 22.35 ± 0.120, and 23.81 ± 0.356 days on Aphis gossypii (Glover), Myzus persicae (Sulzer), Aphis punicae (Passerini), Aphis fabae (Scopoli) and Aphis craccivora (Koch),respectively. The maximum mean fecundity per female of C. carnea was 478.50 ± 8.38 eggs recorded when fed as larvae on M. persicae followed by 409.33 ± 8.16 eggs on A. gossypii, whereas, the minimum of 242.78 ± 7.37 eggs was recorded when fed on A. craccivora nymphs. The longest female longevity was recorded for C. carnea fed on M. persicae. There was significant difference in adult longevity due to feeding on different preys. However, nymphs of M. persicae and A. gossypii were the best of the prey species tested, in that when fed on these species the pre-imaginal developmental period of C. carnea was shorter and its adult longevity, fecundity and percentage survival was greater than those fed on the other preys. These findings could be useful in defining more optimum conditions for the mass rearing of C. carnea in IPM programs.  

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Due to Limited resources and unlimited human demands, it is important for marketers to use resources efficiently and thoroughly to achieve the organizational goals. In this regard, green marketing assists marketers as a marketing strategy, and support environment and customers’ expectations with observable benefits. Automotive industry is one of the reflection of economic and industrial development, and as an extensive process, performs important role in rotating the wheels of economy. The aim of this study is to identify and examine the effective factors on green marketing in automotive industry of Iran. The statistical population is formed of two groups. The first group consisted 8 experts in green marketing and chose for identifying effective factors. The second group consisted experts in automotive industry to evaluate performance and extract indices weights. For collecting data, questionnaire of identification effective factors and performance evaluation used. Confirmatory factor analysis, Topsis and GRY decision making techniques employed to investigate the questions of the study. For presentation of clear and practical results, confirmed factors are placed in Importance-Performance Matrix, and separated to 4 parties. The most important factors are those that situated in second quarter which automotive industry must focus on, and improves its performance in those factors.  

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The antibiotic properties of eight cyanobacteria (blue-green algae) species from Anzali Wetland was investigated on several bacterial species through vacuum distillation and simple mechanical methods. The result showed that Anabaena sp., A. variabilis, A. flos-aquae and Aphanizomenonflos-aquaehad negative effect on the growth of Staphylococcus aureusandA. flos-aquaeand A. oscillaroideshad negative effects on the growth of E. coli. The growth of Candida albicans yeast was greatly reduced by Aphanizomenonflos-aquae, A. variabilis, and A. oscillaroides. Among the investigated algae only A. oscillaroides could reduce the growth of Pseudomonassp. 

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Aim: The aim of this study was to investigate the rate of satisfaction and happiness of citizens with parks and urban green space.
Methods: This is a survey study. Six parks were randomly selected among 18 Mashhad large parks. Participants were 360 clients, who were selected by stratified random sampling method. All individuals completed the questionnaires of the satisfaction with park and Oxford happiness version of the park. Data were analyzed using Analysis of Variance (ANOVA).
Findings: The results showed that the level of satisfaction with welfare installations and buildings, green space design, sport facilities, security, furnishings of park, parking and the feeling of happiness is a function of the park type. In addition, the level of satisfaction with green space design is a function of gender.
Conclusion: Satisfaction and happiness as components of health are related with the design of the parks and green space.

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The strawberry spider mite (SSM), Tetranychus turkestani Ugarov & Nikolski, is an important pest of greenhouse cucumber in tropical and temperate regions of the world. The use of the host plant resistance is a basic method to reduce pesticide application in greenhouses. In this study, the biological responses of SSM to six greenhouse cucumber cultivars (Puia, Hedieh, Milad Ghadim, Milad Jadid, Khasib and Negin) were investigated. Non-choice tests were performed to evaluate the interaction between the host plant-mite. All tests of this study were carried out under laboratory conditions at 28 ± 1 °C, 60 ± 5% RH and 16:8 h (L: D) in a walk-in growth chamber. The results indicated that immature development time and adult longevity of SSM was significantly influenced by cucumber cultivars. The highest r, λ, and R₀ were 0.275 (day^-1), 1.316 (day^-1) and 36.180 (offspring/generation) all of which were recorded for the mites reared on the Hedieh cultivar. No significant difference was observed for these parameters among the other cultivars. Mean generation times of T. turkestani reared on Negin (14.020 day) and Milad Ghadim (13.57 day) cultivars were significantly longer than for the other cultivars. This mite had the shortest generation time on Puia cultivar (11.43 day). In conclusion, it seems that Hedieh and Milad Jadid cultivars are the more susceptible and resistant cultivars to the SSM than the other tested cultivars, respectively.