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During his second career, Roland Barthes concentrates mainly on the criticism of the ‎Evident. He believes what pretends to be natural, universal and evident is in fact an outcome of ‎a naturalization process; a process through which the ideological is finally configured as the ‎Evident. Accordingly, the final result of the naturalization process, according to Barthes is a ‎Doxa which embodies the Evident. Therefore, on his way to criticize the Evident and also ‎reveal the ideological implications of Doxa, Barthes proposes Paradox as the antithesis of Doxa. ‎Paradox is actually a weapon against the intrigues of language, on the basis of which it would be ‎possible to experience a different reading of the text. However, Barthes never provides a clear-‎cut explanation of the semiotic mechanism of Doxa and Paradox. As a result, it may be ‎assumed that Barthes' theoretical reorientation involves with the denial of his former doctrines ‎regarding sign. This article, then, tries not only to analyze the semiotic functions of Doxa and ‎Paradox, but also explain the logical outcome of this viewpoint. It will be finally revealed that ‎Barthes' second approach is basically influenced by the criticism of the hierarchical relationship ‎between connotative and denotative meanings. ‎