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The two sides relationship between man and place has had a significant impact on the formation of various types of human culture.the relationship of place as a sign system with other cultural codes is discussed and investigated in cultural semiotics to determine the "umwelt" and " osemiosferes" of texts. A collection of poems Do Chenar by Hasan Roshan is one of the contemporary literary works in Persian language describing the history, culture and geography of North Khorasan, especially the city of Bojnord. In this collection of poems, the place element as a dynamic and fluid code is linked with other historical, social and cultural aspects of North Khorasan people which defines the osemiosferes of the text from the point of view of cultural semiotics.This article tries to analyze the semantic implications of the mentioned places in the Do Chanar based on the cultural semiotics approach of the place.The result of this study shows that the memory of ancient places (Spakho Temple, Etrak River), natural places (Faiz Abad Aqueduct, Palmis Spring), old streets and neighborhoods of the city (Sabze Maidan, Qaranga Dalan, Alang Och Agach, Shatrakhana) and modern places (cinema and cafe), religious places (Revolutionary Mosque, Imam Mosque) in Do Chanar are out of their function.

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Waitance is a cognitive and psychological concept that reflects the tendency to anticipate the occurrence of good or bad events without the need for effort or specific activity in Iranian culture. The aim of this qualitative and applied research is to examine the waitance cultuling in light of the conceptual model of cultuling analysis in Iranian culture. To this end, 435 individuals were asked in April 2024 to express their views on sentences that represent the cultural aspects of waitance through semi-structured interviews. The results showed this cultural aspect is used with high frequency in both public and private formal and informal settings among individuals with informal relationships, by both genders, and more by middle-aged and elderly individuals and individuals from lower and middle social classes. Individuals with tones such as friendly and intimate, hopeful, desperate and hopeless, caring, angry, serious, humorous, and pragmatic use this cultural aspect with goals such as attracting attention, providing hope and comfort, encouraging patience, avoiding responsibility, seeking comfort, advising, referring problems to higher authorities, and so on. This mentioned cultural aspect, with high frequency and positive/negative emotions, indicates patterns of low trust, collectivism, short-term planning, idealism, and high waitance among Iranians. By analyzing these linguistic utterances, individuals can be made aware of the hidden culture within them and take steps toward euculturing and understanding the flawed genes of society.
 

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 Small and mid-sized enterprises (SMEs) have played a significant role in the growth and advancement of the Chinese agriculture sector. However, these enterprises often face challenges in navigating local distribution networks, complying with regulations, and procuring local consumer products, which can hinder the marketing environment and impede economic growth. To address these issues and promote continuous business development, Chinese agriculture enterprises require effective modeling techniques that facilitate transformation to meet evolving requirements. This study proposes a game-theoretic approach, specifically the Mixed Strategy Game-Theoretic Approach (MSGTA), as a decision-making tool for enterprises facing pre-emptive changes. By analyzing oligopoly firm behavior, the MSGTA approach identifies enterprise outcomes, cooperation patterns, and price-fixing strategies, providing decision-making options and incentives within the enterprise structure. The MSGTA approach assists SMEs in the Chinese agriculture market by systematically analyzing product development stages and ensuring the effective adoption of pre-emptive changes. The efficiency of SMEs implementing the MSGTA approach is evaluated by examining statistical relationships between enterprise growth and requirements. By integrating effective modeling techniques, Chinese agriculture SMEs can adapt to changes proactively, enhance their ability to navigate local distribution networks, comply with regulations, and procure local consumer products more effectively, thereby improving the marketing environment and fostering economic growth.
 

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The Ministry of Agriculture Jihad in Iran implemented contract farming (CF) for wheat in 2021 to address marketing issues. This study compares agricultural sustainability for farmers participating in and not participating in CF. Agricultural sustainability was assessed by applying a combined index approach that considers economic, social, and environmental dimensions. The required data came from 620 wheat farmers in Golestan province, sampled using the multi-stage randomization technique. The data were evaluated using exploratory factor analysis (EFA) and clustering methods. The findings indicated a significant difference in the performance of economic and environmental sustainability dimensions between two groups of wheat farmers. For the participants, 14.2% were deemed unsustainable, 47.7% were considered partially sustainable, and 38.1% were classified as sustainable. For non-participants, the figures were 38.7%, 47.7%, and 13.5%, respectively. Therefore, it is suggested to provide more opportunities for participation in this program and expand it to other key crops. Additionally, authorities should provide more information about the benefits of the CF plan.

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Children's poetry is a suitable and effective platform for moral and social development and increasing their mental and cognitive abilities. In this respect and due to the importance of the content of children's literary works in the education system, it is necessary to understand children's poetry from different angles. People's culture is a wide collection of elements related to the material and spiritual life of the people of a land, which preservation and transmission to the children's audience and strengthening its place in the thoughts of composers of this field is the reason for the influence and creative productivity of this rich culture. Among them, material traditions are people's daily issues such as tools, food, clothing and vehicles. The present essay examines the reflection of these material traditions in Shaaban Nejad's epic poems. review method; Analytical-descriptive based on library sources. The results show; Shaaban Nejad's poetry as a main source in research; It has a clear and conscious link with people's culture. By using the material examples of people's culture, he connects the past and the present together, with the help of narration, rhythm and song, wide range of vocabulary, imagery and literary works, he displays his ancient roots for the child of the modern world and flourishes and The stability of children's and adolescent literature in Persian language.

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Global aquaculture production has more than tripled during the last 15 years, and aquaculture is expected to account an increasing share in global seafood production. There are large differences among countries in the rate of growth and development of aquaculture. This review tries to explain the progress and problems of aquaculture during three last decades in Iran. The total production of Iran from aquaculture was 25,800 tons in 1994, approximately 8 percent of the total fisheries production. However, by 2008 it increased to more than 154,000 tons; 27% of total fisheries production. During the last decade, production share of different species in Iran has been variable. In the years 1998 and 2008 the highest percentage of aquaculture production was belonged to silver carp Hypophthalmichthys molitrix (50%) and rainbow trout (Oncorhynchus mykiss; 40%), respectively. The results showed that culture of rainbow trout has grown noticeably in the past two decades. At present, Iran has been acquired the first rank of rainbow trout culture in fresh water of the world. But in contrast, in recent decade shrimp aquaculture industry has failed due to white spot syndrome. Coastal and inland waters of Iran have more potential for aquaculture development. Recently, great sturgeon Huso huso and some species of barbus family have aroused interest from government and private enterprises for potential aquaculture use. Although aquaculture of Iran has shown a significant growth in the last decade, but it is concluded by introducing new species and overcome to present aquaculture problems in the country, the aquaculture production will be increased to several times.

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Smart materials and shells affect on represent the space and identity of a society with their special activity and like any technology and element, it has its own effects and consequences and it can be said that based on the visual attractions and philosophy of the age of communication and visualization the culture of societies founded. The aim of this research is explaination of these effects on urban smart surfaces from psychological and intellectual and cultural anomalies aspects and helping designers to use it logically and in accordance with the culture and smart buildings of the community. The present research has a positive-content aspect and from another aspect, has a normative-content structure. Also, the research method includes descriptive and analytical research along with qualitative strategy, because it addresses contemporary social and cultural conditions. Data collection is based on library studies and documentation. The physical and material effects of smart shells that make urban facades based on perceptual visual cultures in perceptual aspects are criticized: truth and reality, time and space, experience and event, equality and justice, knowledge and information in a society and consider equal the meaning of firmness with persistence, generosity with lavishness, tolerance with indifference, adherence to affection and beauty with pretense and and in sensual aspects: Unity, distance and distance from the world, distorting other senses, undermining the message and meaning of the sender of the message, separation, isolation, apparent attachment, limiting taste, inhumanity of architecture and urbanization would be the results of increasing use of them.

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Art in the form of visual arts, music, theater and cinema has become one of the most popular topics in human societies in the present age. Hence, the influence of art and artistic events in political, geographical and social relations is worth considering. The historical course of the word "art" also shows that the word "art" evokes a common meaning and concept in different geographical places and spaces. Hence, it can have a proper and direct relationship with geography. Iran's political relations with African countries, including Tunisia and other North African countries, have a long history due to common cultural and artistic features. Attending art festivals and creating memorandums of understanding in the fields of art, culture and education show the deep relations between Iran and Tunisia. The present study investigates the presence of theater artists in the events and festivals of Tunisia and the influence of cultural and artistic relations on the political and social relations of the two countries using a descriptive-analytical method and using library resources. What is clear is that Iran and Tunisia, as two Muslim countries, have a lot in common, and holding artistic and cultural festivals due to the peacefulness of such events also contributes to the enrichment of the relations between the two countries in the political and social arenas, and the country of Tunisia, the security of political relations and provide Iran's economy in North Africa and this will improve Iran's political relations with other countries in this region

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Ganoderma lucidum is one of the best-known medicinal mushrooms in the world. It contains substantial amounts of intra- and extracellular secondary metabolites and polysaccharides each with its own specific medicinal and medical uses. The chitin-glucan complex (CGC) is considered one of the important polysaccharides of this fungus. Among the 10 various culture media that were studied, the one containing PDB at 24g/l, peptone at 1g/l, and with the dry weight of cells of 11.6 g/l, the produced CGC of 3.2g/l, and with 27.6 percent CGC in the dry weight of the cells was selected as the suitable culture medium. FTIR analysis was performed for characterization of the produced CGC and its antibacterial properties were studied. The obtained time profile for CGC growth and production was 20 days and, using the logistic growth model and the Lodding-Pipet equation, the calculated specific growth rate of Ganoderma lucidum (μm) and the volumetric productivity for the product were 2.85 g CGC L-1day-and 0.5274 day-1, respectively. The calculations indicated there were high degrees of conformance between the model and the laboratory data related to kinetic characteristics of cell growth (R2= 0.9679) and to CGC production (R2=0.9901). Therefore, the introduced kinetic model can serve as an effective guide to control the fermentation process in industrial production of the valuable CGC polymer.

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Challenging the entire western philosophical tradition, which in his opinion has caused useless theoretical dualisms throughout the history of philosophy, Rorty wants to attempt to deconstruct and eliminate these dualisms in the context of "redemptive literary culture". By creating a dividing line between the private and public spheres, Rorty wants to specify the contribution and involvement of philosophers in presenting theoretical and philosophical views and to say that the political sphere does not need to acquire foundations from the individual criteria of the private sphere. It is as if Rorty wants to prevent the philosopher's ambitions and interference with theorizing by reducing philosophy to literature. In fact, he believes in the distinction between private and public spheres or politics, the philosopher's tool is imagination and his intellectual sphere is literary culture and his place is the private sphere. Assuming the acceptance of pragmatic criteria, doesn't this division of a person in two completely different areas make him a dual personality? Can this intellectual stance be reasonable and acceptable?

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This research has tried to define a new approach to translator’s role as intercultural mediator supported by the theories of Sapir and Whorf in anthropologies to find a right perception of interactional relation between language and cultural, which affects translator’s understanding of the reality. To achieve this, a Meta model was proposed that could help the mediator/translator to realize consciously the cultural reality hidden in the text in order to create a meaningful text, which is closer to the main concept of the source text.

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The attitude or behavior, which is not based on logical actions- and cause and effect relations, has irrational origins;  it happens due to a person's fear, threat, habits, and the unknown factors which he she believes to prevent the unbecoming events, called “superstition”. An increase in the literacy level and the popular culture in the society leads to a decrease in superstitious beliefs. It must be acknowledged that even modern people cannot reject superstitions, or get rid of them actually. This study has examined the causes of these prevalent beliefs and the way people apply them, via content analysis. Although the prevalence of superstition origins is established on irrational bases, people have applied them to gain benefit by impelling and propagating the folklore, preventing harm by inhibition, alleviation, turning the evil (scapegoat), and empathy.

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In folkloric culture, sometimes, people tend to speak together in such a way that is vague and unknown to strangers. In such cases, the common code is not sufficient. Thus, some local micro-cultures devise secret codes or argots used in their peer groups (friends, relatives, thieves, gangs, gypsies, prisoners, etc.). These secret codes are mostly based on the common language and dialectal variety, and follow most of its grammatical rules. The primary device for mystifying the language is the application of certain phonological formulae on the words of the common code. While investigating this phenomenon in the folkloric culture, the present study analyzes the grammatical, morphological and phonological features of a secret language spoken by a rather extended family in the city of Mashhad. The language, which still lacks a certain name, is attributed to the Borumand family, which has used it for four or five generations. It is a living language transferred through generations. Some of the words come from Arabic, some from Persian, and many are fabricated words with no particular origin. The language is peculiar to this community of Mashhad, and is not spoken in any other place in Iran and the world.

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The subject of this paper is analyzing the attitudes of political groups within the government, towards the role of people in the political system. Research question is: "How is political culture of the ruling political groups"? Theoretical argument of this paper is related to the political cultures theories. Assumptions of this article were tested through qualitative and quantitative techniques. Experimental results indicated that the attitude of political groups from the first period of presidential elections to the nineth period of the election has changed from task-oriented attitude to right-oriented attitude. After the seventh presidential election, this attitude change was quite tangible. .

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Purpose: This paper aims to design and test a model that explains the effects of dimensions of institutional pressures and organizational culture on the utilization and development of knowledge management. Methodology: A descriptive research is conducted to investigate the relationship between variables under study. To collect data, questionnaires (α= 0.949) are randomly distributed among 178 employees of Mashhad Regional Electricity Company. The Structural Equation Modeling using maximum likelihood estimation is applied to test the hypotheses. Findings: The results reveal that while perceived institutional pressures positively affect the exploitation and development of knowledge management, organizational culture plays a mediatory role. Thus managing organizational knowledge requires attention to the effects of institutional pressures and the role of organizational culture.   Keywords: Knowledge Management, Institutional Pressures, Organizational Culture.